Kamal Ahmed is a popular journalist for the BBC, that often writes on European economics. His main purpose is to decompose and analyze the facts behind major economic stories and headlines. He often writes about fluctuations in taxes, trade deals, and everyday economic issues. He values facts, realism, and statistics. His main audience includes English adults, young adults, the employed, employers, politicians, and the working class. He tends to write factually with an erudite tone.