Outside of articles, videos, facts, and stats, the BBC utilizes many other methods to reel in more readers and listeners. Below are a few tools that they use to appeal to their growing fan base, and make it easier to get information.
The Toolbar
Trending and popular storiesThese sections show what the public seems to find the most interesting, and the most appealing stories. These stories are normally the most relevant, important, and entertaining. Due to mob mentalities and group think, people also find these stories to be important, whether they care about the topic or not, simply because others do.
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Spreading territoryThis area expands the reach of the BBC to lands far past www.bbc.com/news. With these tools, you can get news from the BBC when you're on social media like Instagram, Facebook, and Twitter. Not only that, but you can also subscribe to the BBC News e-mail list and access news and new stories on your cellular devices and smartwatches.
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